what we run, and what we do not

In scope

• Account structure, campaign and ad group build
• Keyword research, match type strategy and negative keyword management
• Ad copy written and tested against a stated hypothesis
• Conversion tracking checked end to end before spend starts
• Bid strategy selection and ongoing budget management

Not in scope

• Landing page design and development
• Your advertising spend, which is paid directly to Google
• Creative production for display or video

In scope

• Business Manager and pixel or Conversions API setup
• Audience research, exclusions and retargeting structure
• Campaign build, testing structure and budget management
• Ad copy, and direction for the creative
• Monthly reporting against the metric that matters to you

Not in scope

• Photography, video production and graphic design
• Organic social posting and community management
• Your advertising spend, which is paid directly to Meta

In scope

• Campaign Manager setup and Insight Tag installation
• Audience build by job function, seniority, company size and industry
• Lead gen form or site conversion campaigns, whichever suits the offer
• Ad copy and testing structure
• Monthly reporting on cost per lead and lead quality signals

Not in scope

• Personal profile management and organic posting
• Sales outreach, InMail sequences and CRM work
• Your advertising spend, which is paid directly to LinkedIn

In scope

• Technical audit covering crawlability, indexation, speed and structured data
• Keyword and search intent research mapped to pages
• On-page optimisation and internal linking
• Content briefs written for your writers, or written here if you prefer
• Search Console and analytics configured so results are measurable

Not in scope

• Paid link building and guest post placement
• Full website rebuilds and hosting migrations
• Guaranteed rankings, which no one can honestly promise